Professional Experience
- In charge of strategy, budgets and KPI's for digital communication and advertising
- Management of Digital projects and activities
- Lead on digital campaign planning, execution and reporting
- Coordination and planning of Social media and Influencer marketing
- Digital shift implementation
- Project lead in development of new functionalities
- Onboarding of new markets to global pages
- Lead on complete redesign and migration to local web servers
- GDPR compliance lead across all digital channels in Europe
- Digital Guiding Principles for Alcohol Beverage company’s compliance lead across all digital channels in Europe
- Pitch coordination for global agencies
- Implementation, distribution and analysis of global campaigns
- Trainings and tutorials for CMS – both internal users and agencies
- Custom Analytics Reports and proposals for optimization
- KPI analysis and reporting (monthly, quarterly, yearly) for all brands across all markets
- SPOC and coordination for design agencies, development agencies and IT agencies
- Onboarding and user management on various platforms
- Organization and logistic of online prize-winning games
- Digital Assets account Management
- Presentations, trainings and tool evangelization to both internal and external teams across all European markets.
- Definition and distribution of Digital courses suitable building digital capability within Molson Coors Europe marketing teams
- Integration of brands on Social media listening tools
- Responsible for content management of all brands (Vip, Tomato, B.net)
- Responsible for User Experience, design and usability for all brands
- Responsible for production on new and upgrade of existing functionalities for all Vipnet’s brands
- Lead and coordination of innovative projects and activities
- Participation in all major design and functionality upgrades (2005, 2006, 2009, 2012, 2014)
- Lead in implementation and testing of complete Responsive Web solution
- Lead in production of first prepaid E-commerce solution in Vipnet
- Participation in usability and design of self-care mobile app (Moj Vip App) for Android and iOS
- Participation in postpaid E-commerce solution implementation (UX, processes)
- Google analytics tracking and analysis
- Presenting Google analytics reports on behalf of Vipnet for Telekom Austria Group
- Market analysis, competition analysis and industry trends tracking
- Production of functional specifications and implementation documents
- Coordination and requirements definition for vendors
- Responsible for brand consistency in all Vipnet’s online assets
- Continuous tracking of web site performance with proposal for improvements and new functionalities
- End-to-end responsibility for web activities (concept, implementation documents, test cases, acceptance testing, publishing, lifecycle maintenance)
- Lead in the creation of newsletter platform and management of user interface, sending and tracking the newsletter for residential and business customers
- Adaptation of content for best SEO experience
- Definition and optimization of web structure and navigation
- Defining of pages layout (wireframes) along with frontend implementation
- Adaptation of content through HTML and CSS
- Production and maintenance of banners and visuals across the platform (Hrvatski Telekom, T-portal)
- Production of web pages design
- Komunikacija sa klijentima i ugovaranje poslovanja. Promocija poslovnih aktvnosi prema planovima aktivnosi.
- Front end programming for design templates (HTML, CSS)
- Production of visuals, web banners
- Maintaining FTP accounts and web availability for clients