Vedran Sokić

• Owned integrated cross-country executions, ensuring consistent message delivery and adoption across 35+ campaigns annualy
• Led digital transformation initiatives contributing to Lidl Croatia’s 60% revenue growth in last 5 years
• Integrated cross-country marketing organizations, aligning teams, processes, and strategy across 2 markets at Lidl
• Scaled digital ecosystem across 7 European markets at Molson Coors
• Operated within highly structured corporate and regulatory environments, ensuring full compliance across digital communication and execution frameworks

Leading organization’s digital transformation, and end-to-end campaign strategy and execution across Croatia and Slovenia for one of Europe’s largest retail chains.

• Ensure rapid go-to-market execution in high frequency retail environment
• Driving the integration of global campaigns into locally relevant, high performing executions
• Collaborated closely with cross-functional teams including sales, legal, corporate affairs and external partners to ensure compliant and effective execution of all initiatives
• Managed multi million Euro budgets with strong ROI accountability
• Established detailed reporting systems enabling clear performance visibility to senior leadership
• Lead cross-country alignment of marketing strategy execution and localization
• Led team of 9 FTE + 2 agencies across performance, content, and analytics

In charge of digital strategy and execution across 7 European markets for a global FMCG leader.

• Scaled unified digital ecosystem across 7 markets (CEE region)
• Achieved 80% adoption of global digital assets across markets as KPI
• Built KPI tracking and reporting infrastructure across all countries
• Managed global agency relationships and led pitch processes
• Led a cross-functional matrix team of 7 local managers (dotted line) to synchronize marketing execution across the CEE region.
• Acted as European GDPR lead, ensuring compliance across digital touchpoints

• Strategic Content Governance: End-to-end digital content management and digital strategy implementation for a multi-brand portfolio (Vip, Tomato, B.net), ensuring brand consistency and high-impact digital presence.
• Technical Architecture & Vendor Management: Authored functional specifications and managed vendor relations to ensure high-quality delivery of outsourced digital components.
• User Experience Design: Championed UX/UI excellence and usability standards across all digital touchpoints, directly increasing customer satisfaction and engagement metrics.
• Digital Product Lifecycle Management: Led the full-cycle production and optimization of complex digital functionalities, aligning technical requirements with high-level business goals.
• End-to-End Digital Accountability: Owned the entire digital workflow — from conceptualization and rigorous testing to lifecycle maintenance and continuous further optimization.
• Infrastructure Upgrades: Played a role in five major systemic overhauls (2005–2014), ensuring platform stability and modernizing the digital ecosystem to stay ahead of industry shifts.
• Innovation & Project Orchestration: Directed innovative projects, coordinating cross-functional teams to deliver cutting-edge digital solutions in a fast-paced environment.
• E-commerce Solutions: Participated in launch of A1’s first-ever prepaid E-commerce platform and co-architected the postpaid E-commerce infrastructure, focusing on seamless process integration and UX.
• Data-Driven Decision Making: Served as the representative for digital KPI-s reporting to the Telekom Austria Group, translating complex data into actionable growth strategies.

• Defining of pages layout (wireframes) along with frontend implementation
• Adaptation of content through HTML and CSS
• Production and maintenance of banners and visuals across the platform (Hrvatski Telekom, T-portal)